About Us

We Redesign How Growing Companies Operate

FinanceFlo.ai is a specialist consulting firm focused on removing the constraints that prevent mid-market companies from scaling. We combine ERP implementation, custom AI solutions, and the ADAPT Framework to transform finance operations.

Our Mission

Make AI work for mid-market finance teams — not the other way around.

70% of AI projects fail because they automate the wrong things. We exist to ensure yours succeeds — by diagnosing constraints first, optimising processes second, and applying AI only where it genuinely removes bottlenecks.

Our Values

How We Work

Constraint-First Thinking

We diagnose before we prescribe. Every engagement starts with understanding where your business model breaks at scale.

AI That Solves Real Problems

We apply QDOAA before any automation. AI is a tool in the system, not the system itself.

Evidence Over Ego

When disagreements arise, we bring data — not opinions. Every recommendation is backed by numbers.

Co-Design, Not Cave-Building

Your team helps design the solution. This builds ownership and creates 5x adoption rates.

Prove Value Early

Every engagement starts small and proves ROI before scaling. No multi-year contracts. No massive upfront commitments.

You Own It, We Maintain It

Full handoff with documentation. You're never locked in — but we stay embedded as your strategic partner.

Our Team

The People Behind FinanceFlo

Our diverse team of ERP specialists, AI experts, and business consultants work together to deliver transformational results for mid-market companies.

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Dudley Peacock

Founder & CEO

ERP Systems Specialist and Fractional AI Officer with 20+ years of experience. Led 230+ ERP implementations for mid-sized and multinational companies, achieving consistent 20%-30% annual growth. Expert in the Adaptive Intelligence Framework combining AI and ERP for transformational business results.

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Sandra Peacock

Managing Director

Turning business challenges into success stories, Sandra leads our mission to make ERP actually work for businesses. With extensive experience in business transformation and strategic leadership, she ensures every implementation delivers measurable results and drives organizational growth.

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Matthew Comins

CFO

Bringing strategic financial leadership and deep expertise in finance transformation, Matthew ensures that our AI-powered ERP solutions deliver measurable financial results. As CFO, he combines extensive experience in financial management with cutting-edge technology to help businesses achieve sustainable growth and operational excellence through intelligent financial systems.

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Adam Pavitt

Director of Operations

Driving operational excellence and strategic implementation across all business functions, Adam ensures seamless delivery of our AI-enhanced ERP solutions. As Director of Operations, he combines operational expertise with technology innovation to optimize business processes, enhance team performance, and deliver exceptional client outcomes through streamlined operations.

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Shaun Evertse

E-Commerce, Warehousing & Supply Chain Expert

Leading digital transformation and supply chain optimization initiatives, Shaun brings CEO-level expertise from Eazybranch and IngenuIT Software Solutions. With deep experience in e-commerce operations, warehousing management, and logistics technology, he helps businesses build resilient, scalable supply chains that drive competitive advantage and operational efficiency in the digital economy.

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Heike van der Westhuizen

ERP Sales Manager

Making sure every solution fits perfectly, Heike helps businesses find exactly what they need to grow. As our ERP Sales Manager, she specializes in understanding complex business requirements and matching them with the right AI-powered ERP solutions to maximize ROI and operational efficiency.

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Brian Bakker

Content and Brand Manager

Crafting compelling narratives and building brand excellence, Brian ensures that FinanceFlo.ai's message resonates with finance leaders across all channels. As Content and Brand Manager, he combines strategic marketing expertise with deep understanding of AI and ERP to create content that educates, engages, and converts prospects into successful clients.

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Tanya van der Merwe

Finance and Admin Manager

Ensuring operational excellence and financial integrity, Tanya manages the administrative backbone that supports our ERP implementations. Her expertise in finance and administration ensures that our internal processes are as streamlined and efficient as the solutions we deliver to our clients.

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Sheree Snyman

ERP Project Manager

Leading successful ERP transformations from start to finish, Sheree brings methodical project management expertise to every implementation. She ensures that complex ERP deployments are delivered on time, within budget, and exceed client expectations through careful planning, risk management, and stakeholder coordination.

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Liza Thompson

Senior Task Coordinator

Getting things done right, Liza ensures every implementation delivers real results with minimum hassle. As Senior Task Coordinator, she manages complex ERP projects from conception to successful deployment, coordinating cross-functional teams and maintaining project timelines to ensure seamless business transformation.

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Riaan Ahlers

ERP Sales Specialist

Connecting businesses with transformational ERP solutions, Riaan brings deep technical knowledge and sales expertise to help organizations understand the true potential of AI-powered ERP systems. He specializes in consultative selling, ensuring clients receive solutions that align perfectly with their business objectives.

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Ntiyiso Mahlaule

ERP Consultant

Delivering expert ERP guidance and implementation support, Ntiyiso combines technical expertise with business acumen to help organizations maximize their ERP investments. His consulting approach focuses on understanding unique business processes and configuring systems to drive operational excellence and competitive advantage.

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Tebogo Mashego

ERP Consultant

Providing specialized ERP consulting services, Tebogo helps businesses navigate complex system implementations and optimizations. With a focus on user adoption and process improvement, he ensures that ERP solutions not only meet technical requirements but also drive meaningful business transformation and user satisfaction.

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Maliaka Frieslaar

Assistant Task Coordinator

Our Journey

Timeline

2020

Founded FinanceFlo with a focus on Sage Intacct implementation for mid-market companies

2022

Expanded into AI-enhanced finance operations, developing the QDOAA framework

2023

Launched the ADAPT Framework for structured business transformation

2024

Introduced FloSynq iPaaS and expanded ERP portfolio to include Acumatica and Odoo

2025

Launched LeverageFlo.ai marketing automation and industry-specific solutions

Ready to Work With Us?

Start with our free AI Readiness Assessment to diagnose your constraints and see how we can help.